If my book is ever published, you will understand. It is one of the noble / mercantile Houses, the more eccentric and, some would say, monstrous houses in The Butterfly Lady. It also happens to be the one that Jason Arneil, the protagonist in The Butterfly Lady, has to deal with the most. In fact, he lives on Rosentia Island. Of course, thus far he hasn't seen much of their true eccentricities but this is just a back water place.
The inspiration is the music clip for the White Stripes' song - Blue Orchid.